This week we meet Lizzy V. A recording artist and songwriter from Holland, who like many, has lost most of her income during the coronavirus lockdown. She had to start thinking creatively. How was she going to turn her business around – and fast?
Over the past three years viral sensation Marc Rebillet has seen an incredible surge in popularity due to his video content gaining some serious traction across Facebook, Instagram, YouTube and Reddit. Amassing views in their millions and gaining thousands of followers week-on-week, Marc Rebillet seems to have cracked the code on ‘how to internet’.
In a world of passed-appetizer music where we’re told to take the next big hit; it’s time to look closer at why we should be doing so because when we do that, we’re not only creating a more gratifying experience as a music consumer, we’re creating a more lucrative market for artists from a marketing standpoint.
Are you able to remember the first time you realized you wanted to be a musician? Perhaps you were a young buck, bopping around in the back seat of your mom’s minivan saturated with the smell of teen spirit when Nirvana came on the radio. The hairs on your arms began to stand up as Kurt’s words, which seemed to be speaking directly to you, spewed out of the speakers atop a wall of high-gain guitars. You fell in love with the ruckus that sympathized with your teen angst, and at that moment you realized you too wanted to create music that others could relate to. Music they could feel empowered by. Or maybe your story is nothing like this, but surely you have a story. Certainly, there’s a reason behind your pursuit of music, but do you truly know why? Or maybe you’re just wondering why the hell it matters. I’ll tell ya.
It’s just after 11pm on a lazy Wednesday night. You worked late; perhaps you even just got back from a long evening of studying after dinner. So, you do the natural thing and log-on to play some COD… (it’s Call of Duty… nube!) You’re feeling a bit rambunctious so you swing the old headset on and start sniping fools left and right. Headshot here, headshot there… you know, the usual. You’ve noticed a pretty dope soundtrack playing in the background. It’s a little electronic blended with a touch of hip-hop, and it seems as those breakdowns line up perfectly for your big kills. You’re in the zone and the hours fly by thanks to this killer playlist and, well, your killer kills.