In the 10+ years since Instagram was launched, it has grown and evolved into a huge and complex social media platform. Gone are the days of the simple photo sharing app with a straightforward feed and a few basic filter options. In the early days, the common complaint was along the lines of ‘Anyone can …
An important skill as a musician is to start investing in and scaling up your content creation to build up your online presence. You need to invest this time and effort – there’s no way around it these days. Getting music viral on TikTok as a musician is no easy feat but the results are …
How To Get Started Creating Musical Content On TikTok! Read More »
What if I told you that there was another way to talk to your fans directly? That using messenger apps is actually the best way to build a fanbase or convert fans into super fans! Using direct marketing methods to promote your music is a crucial strategy for musicians. The easiest way to do this …
You’ve got a brand new music video ready and you can’t wait to share it. You’ve spent both money and time creating it. And now you want to showcase it to the world. But how? To get the PR ramped up, musicians find a publication to premiere the video for them. However, these days, that …
Considering that email marketing is one the most effective ways to reach your audience, it’s actually one of the most overlooked marketing strategies used by musicians right now. Creating and using an email list could be the key to your success. Think of it this way; use your social media to grow your brand and …
Email Marketing: The most overlooked strategy for musicians Read More »
With short video formats like TikTok, Reels and YouTube Shorts, all becoming the next big thing – your music video should be promoted using these… Click to read the best guidelines for promoting your next release.
Your EPK should be slick, informative, optimised and interesting. I’ve got 6 simple hacks that will massively improve your EPK to get press.
I feel like we have aged 10 years in just 9 months, this has opened up lots of opportunities but also presented a lot of obstacles.
With the closure of most live music venues, we have also seen the increase of online live streaming as artists look for new outlets for their live performances.
Collaboration is something we do in so many different areas – not just when making music.
Collaborating is number 1 key to success in business and music.
With appearances from Snoop Dogg, Wiz Khalifa, Busta Rhymes, and more as we take some inspiration from the hip hop community this week.
I see a lot of people making the same mistakes when it comes to online marketing right now and this week’s post is to help make sure you guys don’t fall for the same ones. For each common mistake, I’ve explained what the problem is and how to solve it using examples from my own experience…
