We live in an age of Influencers – Social Media icons who have built large followings on their platforms. They got their name as a reference to the large influence they have over their fans, often called clout. Different influencers tap into that clout in different ways, but what we’ll focus on is their ability …
How To Partner With Influencers to Share Your Music! Read More »
In the 10+ years since Instagram was launched, it has grown and evolved into a huge and complex social media platform. Gone are the days of the simple photo sharing app with a straightforward feed and a few basic filter options. In the early days, the common complaint was along the lines of ‘Anyone can …
An important skill as a musician is to start investing in and scaling up your content creation to build up your online presence. You need to invest this time and effort – there’s no way around it these days. Getting music viral on TikTok as a musician is no easy feat but the results are …
How To Get Started Creating Musical Content On TikTok! Read More »
You’ve got a brand new music video ready and you can’t wait to share it. You’ve spent both money and time creating it. And now you want to showcase it to the world. But how? To get the PR ramped up, musicians find a publication to premiere the video for them. However, these days, that …
Considering that email marketing is one the most effective ways to reach your audience, it’s actually one of the most overlooked marketing strategies used by musicians right now. Creating and using an email list could be the key to your success. Think of it this way; use your social media to grow your brand and …
Email Marketing: The most overlooked strategy for musicians Read More »
New artists are breaking into the scene every day because their song has gone viral on TikTok – but how do you actually do it? If you take a look at the billboard charts these days, you will see a common thread amongst the tracks at the top of the chart. Most of them have …
How to go viral on TikTok without creating ANY content yourself! Read More »
Do you think that Twitch was a platform just for gamers? Think again! The super popular live-streaming platform saw a huge increase of creators join during 2020, with the largest growing sector being in the music category. And now, into 2021, we’re not seeing that slow down. I’ve written about how to use Twitch as …
5 Ways to Build A Community on Twitch as a Musician or Producer Read More »
Unless you’ve been living under a rock, you would have noticed a brand new social media platform arrive on the scene in spectacular fashion. Clubhouse has completely taken the world of social media by storm! It’s exclusivity factor produces unexpected levels of FOMO from those that can’t yet access it, and countless celebrity endorsements mean …
Clubhouse for musicians. How to take advantage of the new go-to social media platform. Read More »
I feel like we have aged 10 years in just 9 months, this has opened up lots of opportunities but also presented a lot of obstacles.
With the closure of most live music venues, we have also seen the increase of online live streaming as artists look for new outlets for their live performances.
To put it mildly, 2020 has been an interesting year. I feel like we have aged 10 years in just 9 months, this has opened up lots of opportunities but also presented a lot of obstacles. With the closure of most live music venues, we have also seen the increase of online live streaming as …
5 Social Media Trends Every Musician Should Know in 2021 Read More »