In the 10+ years since Instagram was launched, it has grown and evolved into a huge and complex social media platform. Gone are the days of the simple photo sharing app with a straightforward feed and a few basic filter options. In the early days, the common complaint was along the lines of ‘Anyone can …
Ghost and bot accounts only make it look like you have a large following. Fake followers like these are not increasing your sales, your reach or your self-worth. Let’s take a look at how to remove them and make your Instagram more authentic. It happens all of the time. I meet musicians who are looking …
Whilst helping musicians release their music through coaching, consultancy and through the SMART Launch Club, I see one common problem that everyone faces… and that is the struggle to keep the momentum moving once a track has been released. So – you have made it to release day. You have worked so hard to get …
Music Release: 4 Marketing Hacks to Keep Momentum After Launch Read More »
To help you get the most from this platform and to make sure all of your posts are optimized for the best visibility and reach, I’ve come up with this handy guide so you can make sure whatever you post on Instagram looks as good as possible.
I feel like we have aged 10 years in just 9 months, this has opened up lots of opportunities but also presented a lot of obstacles.
With the closure of most live music venues, we have also seen the increase of online live streaming as artists look for new outlets for their live performances.
To put it mildly, 2020 has been an interesting year. I feel like we have aged 10 years in just 9 months, this has opened up lots of opportunities but also presented a lot of obstacles. With the closure of most live music venues, we have also seen the increase of online live streaming as …
5 Social Media Trends Every Musician Should Know in 2021 Read More »
This is probably one of the most common questions I get asked as a marketing professional. If you have been following any marketing expert over the last few years, they give a variety of different answers to this question, which isn’t very helpful. The reason for this is because it can depend a lot on …
One of the most misunderstood concepts on Instagram is how to use the hashtags (properly). Many people know what they are but most people don’t understand how to use them.
Using hashtags is a great way to grow your following and get your content seen by people that aren’t on your follower list. It can be super effective if used in the correct way…
Week by week it seems there’s another Instagram update to keep on top of. Did you guys notice the redesign of the user interface? When you tap the camera icon on your feed page to post – you’re presented with the Reels and Story areas before being able to post to the feed…
It’s no secret that Instagram has been killing off the organic reach for posts on the platform. The social media giant has been making it harder for user’s content to be seen – requiring paid ads or ‘boosts’ to get the reach content once had.
In order to get some of that reach back without having to pay Instagram, getting your audience to share content is becoming one of the most important strategies to strategically grow organically for free…
