Your EPK should be slick, informative, optimised and interesting. I’ve got 6 simple hacks that will massively improve your EPK to get press.
Obviously most people know 50 Cent as the OG 2000’s hit machine and since then he’s branched out to TV production, business ventures and on the way has started a family. We know this because he openly shares with his followers news and updates of the different parts of his life. And he does this through a variety of different methods. Let’s take a look at some examples:
In a world of passed-appetizer music where we’re told to take the next big hit; it’s time to look closer at why we should be doing so because when we do that, we’re not only creating a more gratifying experience as a music consumer, we’re creating a more lucrative market for artists from a marketing standpoint.
A few days ago, I looked out at the waves crashing on the beach, almost not daring to believe that my fantasy of living in Ibiza has become my reality. The million-dollar question: Now what?
Well, while my social media feed is giving you a curated glimpse of what I’m up to, I’m writing this to highlight one of the major goals I’ve tasked myself with: encouraging more collaboration within the music industry. And while you are seeing the glitz of the shows, you are missing out on the behind-the-scenes work that everyone within this biz, from artist to producer to promoter should be doing: collaborating.
In a world where Compton and Long Beach can live harmoniously, artists from around the globe can combine beats and lyrics without setting foot on the same soil, and businesses are working with big names to gain social media clout, the age of collaboration is upon us. Raise your hands if you’re here for it right now? After all, it ain’t nothin’ but a G thang, baby!
Take a moment to imagine your mom. Chances are, she’s a pretty lovely lady. Maybe she’s really into Chia Pets or something cute like that. Maybe she insists on overfeeding you every time you visit home. How nice. Now imagine that same woman filing multiple lawsuits against you for being what she perceives to be an asshole.