Lil Nas X has found a recipe to create internet-breaking songs and viral marketing that few other artists have. His song “Montero” debuted at number one and his current single, “Industry Baby,” at number two. Today when I am writing this, both of them remain in the top ten in the charts and Montero has …
The music industry took a major beating from the pandemic, and DJs found themselves taking some of the most significant blows, leading to the rise of the DJ livestream. In the world of music marketing, copyright issues have always been a challenge. But the mass departure from traditional marketing to an influx of online performances …
A DJ’s Guide to Navigating Copyright Issues in a DJ Livestream World Read More »
In the 10+ years since Instagram was launched, it has grown and evolved into a huge and complex social media platform. Gone are the days of the simple photo sharing app with a straightforward feed and a few basic filter options. In the early days, the common complaint was along the lines of ‘Anyone can …
An important skill as a musician is to start investing in and scaling up your content creation to build up your online presence. You need to invest this time and effort – there’s no way around it these days. Getting music viral on TikTok as a musician is no easy feat but the results are …
How To Get Started Creating Musical Content On TikTok! Read More »
What if I told you that there was another way to talk to your fans directly? That using messenger apps is actually the best way to build a fanbase or convert fans into super fans! Using direct marketing methods to promote your music is a crucial strategy for musicians. The easiest way to do this …
You’ve got a brand new music video ready and you can’t wait to share it. You’ve spent both money and time creating it. And now you want to showcase it to the world. But how? To get the PR ramped up, musicians find a publication to premiere the video for them. However, these days, that …
Considering that email marketing is one the most effective ways to reach your audience, it’s actually one of the most overlooked marketing strategies used by musicians right now. Creating and using an email list could be the key to your success. Think of it this way; use your social media to grow your brand and …
Email Marketing: The most overlooked strategy for musicians Read More »
New artists are breaking into the scene every day because their song has gone viral on TikTok – but how do you actually do it? If you take a look at the billboard charts these days, you will see a common thread amongst the tracks at the top of the chart. Most of them have …
How to go viral on TikTok without creating ANY content yourself! Read More »
Do you think that Twitch was a platform just for gamers? Think again! The super popular live-streaming platform saw a huge increase of creators join during 2020, with the largest growing sector being in the music category. And now, into 2021, we’re not seeing that slow down. I’ve written about how to use Twitch as …
5 Ways to Build A Community on Twitch as a Musician or Producer Read More »
Unless you’ve been living under a rock, you would have noticed a brand new social media platform arrive on the scene in spectacular fashion. Clubhouse has completely taken the world of social media by storm! It’s exclusivity factor produces unexpected levels of FOMO from those that can’t yet access it, and countless celebrity endorsements mean …
Clubhouse for musicians. How to take advantage of the new go-to social media platform. Read More »