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The other day I was speaking with a friend who has just started playing around with Instagram to grow their brand. I love when newbies share their experiences with me.

But, something she said caught my attention hard and made me think… My friend is a poet and likes to play with words – she felt inspired the day we spoke – she decided to share a poem she’d written for her audience with me.

She would normally share pictures of herself, her life, sometimes mundane things. This time she wanted to share something deeper and more relevant to her life experience. And what happened..?

The new musicians on the scene are open to expanding their reach in ways never thought possible before. From tipping schemes to membership clubs and now the much talked about OnlyFans.

Yes, the OnlyFans that is largely a site saturated with sex workers and porn stars selling exclusive content for a monthly fee. However, times are changing and the platform is seeing a new type of content creator signing up… Musicians.

Since the pandemic came into full effect so many musicians and artists hit social media hard. Giving away tons of valuable content for free in the hopes of keeping their fans entertained and their name out there on the virtual circuit.

Getting on playlists has become the modern version of getting on the radio. It’s a super effective way to get your music in front of a large global audience.

You can achieve this by getting your music used by content creators on social media with large following too, of course. But the genius thing about Spotify is that you have your profile on the platform which makes it easy for anybody who’s discovered you to find a lot more – directly.

This way you get your streaming numbers increased – which is one of your revenue streams – so it’s a win-win situation.

TikTok has arrived on the scene and completely taken it by storm. What with the impending ban looming Instagram have taken the perfect opportunity to launch their new feature, Reels. Whether the ban takes place is anybody’s guess right now, and Instagram is reeling in the opportunity (pun intended). If you’re a musician wondering what …

How To Use Instagram Reels as a Musician (Full Guide) Read More »

importance of creating a personal brand rather than solely growing a channel on social media. Yes, there are many influencers that have blown up on TikTok but the smartest ones created a brand around it and grew their other channels alongside TikTok fame. The platform owners essentially own the data and your followers on site but you are in control of your brand and the influence this has – and where you want to push the influence…

Nowadays, with so many different social media channels to be present on, many musicians understandably ignore their own websites. While slowly building a digital presence on your social channels – it’s also important to understand how a website can help you in your overall digital strategy…

Ok, so I got your attention with the likes… This article will actually cover how to get more likes, comments and all the other metrics you should be tracking on your social media profiles – specifically Instagram and Facebook. Remember, increased actions on your content will trigger more visibility and organic reach…

The introverts of music (that’s many of you producers out there) enjoy being behind the scenes. So when the topic of sharing pictures and videos of yourself comes up you edge back and feel it lacks value. So this week I want to give you some content ideas you can post on Instagram that are not about you. Content that directly gives value without having the extroverted self promotion side…

An artist without an Instagram account is like a business without a website or shopfront. While it’s important to be present on these big social networks, it’s also worth checking out the niche channels that fit your brand and music style…

Content marketing is the aim of the game for any industry nowadays. As more and more musicians turn to independent representation with a do it yourself approach, one of the most important things you need to master is content creation…