Helping musicians put their story and brand into content through weekly music marketing workshops, consultations, and marketing agency hire



Create Your Brand

Let's start with your brand before we go deeper into the content specifics

Creating your brand goes beyond your logo

We'll explore your WHY and how that converts into a brand message and identity

Convert Your Brand into Content

Once we establish a solid brand we then turn that into content across your channels

Your brand content is your first impression

This means your bios across all channels, tag lines, profile information and homepage/landing pages

Create a Story for Your Music

Then we begin creating specific music release stories to ignite content ideas

Give your music release an identity

Most music is created with a reason, so this should be applied to how you market it to audiences

Turn Your Music into Promo

Finally we use the brand and release story to produce engaging promo content

Bring your music to life through content

Creating multi format content to share far and wide that grips viewers with entertainment is the key to promo success

Every week we meet online to discuss any specific questions the community wants answered. Artists that are launching a product/song release can get guidance on what tools and services are available to optimise the whole process around the release and beyond.

In-depth classes where we focus on specific subject areas from using Facebook ads to content marketing across multiple channels. With hands-on, personal help from marketing experts and industry professionals to share their expertise for your journey. Reviews from the pros to assess your work and give pointers on what to improve on.

A highly useful, valuable library of resources which will be in constant development. Every live class will add more to this resource library, resulting in a rich bank of invaluable resources compiled by marketers and music industry guest speakers.

Different channels to specific topics where the community shares their success strategies, playlists, growth hacks, facebook ads, and so much more. A community of professionals, artists, marketing experts, and music industry folk.


Artist Development

Complete branding & marketing workshop
$ 497 one-off
  • What is your brand & story
  • Who is your audience
  • What content & where to share

Campaign Workshop

New release campaign with content promotion
$ 498 per campaign
  • Create a story & message for the release
  • 10 personalised content ideas
  • Entertain & promote to fans

1-2-1 Consultation

One private consultation with Rebecca Bakken
$ 197 45 minute session
  • Personalised marketing advice
  • Better audience targeting
  • Best channels & content for you


$298 per month

I will be your marketing coach and strategist. I will help you with your artist development and creating your brand, your story and how we can translate this into content.


I am handpicking a few selected projects throughout the year where I can implement my skill set and structure. I only take on projects where I can bring my tech team and content team in and make big changes and results. Contact me for more info.


Rebecca Smart Bakken is a driving force behind the new music industry who strives to fill in the skill gaps across the board. Her passion for music and marketing led her to dissect and rebuild traditional strategies using technology as a base method for artists and companies alike.

Rebecca believes that music creates change and good marketing can also do the same. They both go hand in hand which is why she dedicates her career to building platforms to educate musicians. Her SMART Club sees artists from around the world unite to learn, execute and network on the best techniques for the industry to break out of an outdated routine. Through her SMART Music Agency Rebecca assists artists to innovate their marketing, community building and experimental launch campaigns,

Rebecca was formerly the interim Norwegian government startup director which saw her create initiatives and events to connect coworking hubs, investors and businesses. Through serial tech entrepreneurship she was creating opportunities and consulting on all manner of marketing areas (such as SXSW); she gave individuals and industry the tools to monetise content before focusing solely on music marketing.


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