Music Business

Want to sell your music? Sell yourself instead!

Are you able to remember the first time you realized you wanted to be a musician? Perhaps you were a young buck, bopping around in the back seat of your mom’s minivan saturated with the smell of teen spirit when Nirvana came on the radio. The hairs on your arms began to stand up as Kurt’s words, which seemed to be speaking directly to you, spewed out of the speakers atop a wall of high-gain guitars. You fell in love with the ruckus that sympathized with your teen angst, and at that moment you realized you too wanted to create music that others could relate to. Music they could feel empowered by. Or maybe your story is nothing like this, but surely you have a story. Certainly, there’s a reason behind your pursuit of music, but do you truly know why? Or maybe you’re just wondering why the hell it matters. I’ll tell ya.

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Leveraging the gaming world to score new fans

It’s just after 11pm on a lazy Wednesday night. You worked late; perhaps you even just got back from a long evening of studying after dinner. So, you do the natural thing and log-on to play some COD… (it’s Call of Duty… nube!) You’re feeling a bit rambunctious so you swing the old headset on and start sniping fools left and right. Headshot here, headshot there… you know, the usual. You’ve noticed a pretty dope soundtrack playing in the background. It’s a little electronic blended with a touch of hip-hop, and it seems as those breakdowns line up perfectly for your big kills. You’re in the zone and the hours fly by thanks to this killer playlist and, well, your killer kills.

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Blending Your Brand: Next Stop? Collaboration Station

In a world where Compton and Long Beach can live harmoniously, artists from around the globe can combine beats and lyrics without setting foot on the same soil, and businesses are working with big names to gain social media clout, the age of collaboration is upon us. Raise your hands if you’re here for it right now? After all, it ain’t nothin’ but a G thang, baby!

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