Lil Nas X has found a recipe to create internet-breaking songs and viral marketing that few other artists have. His song “Montero” debuted at number one and his current single, “Industry Baby,” at number two. Today when I am writing this, both of them remain in the top ten in the charts and Montero has …
What if I told you that there was another way to talk to your fans directly? That using messenger apps is actually the best way to build a fanbase or convert fans into super fans! Using direct marketing methods to promote your music is a crucial strategy for musicians. The easiest way to do this …
New artists are breaking into the scene every day because their song has gone viral on TikTok – but how do you actually do it? If you take a look at the billboard charts these days, you will see a common thread amongst the tracks at the top of the chart. Most of them have …
How to go viral on TikTok without creating ANY content yourself! Read More »
Do you think that Twitch was a platform just for gamers? Think again! The super popular live-streaming platform saw a huge increase of creators join during 2020, with the largest growing sector being in the music category. And now, into 2021, we’re not seeing that slow down. I’ve written about how to use Twitch as …
5 Ways to Build A Community on Twitch as a Musician or Producer Read More »
Unless you’ve been living under a rock, you would have noticed a brand new social media platform arrive on the scene in spectacular fashion. Clubhouse has completely taken the world of social media by storm! It’s exclusivity factor produces unexpected levels of FOMO from those that can’t yet access it, and countless celebrity endorsements mean …
Clubhouse for musicians. How to take advantage of the new go-to social media platform. Read More »
Whilst helping musicians release their music through coaching, consultancy and through the SMART Launch Club, I see one common problem that everyone faces… and that is the struggle to keep the momentum moving once a track has been released. So – you have made it to release day. You have worked so hard to get …
Music Release: 4 Marketing Hacks to Keep Momentum After Launch Read More »
With short video formats like TikTok, Reels and YouTube Shorts, all becoming the next big thing – your music video should be promoted using these… Click to read the best guidelines for promoting your next release.
I see a lot of people making the same mistakes when it comes to online marketing right now and this week’s post is to help make sure you guys don’t fall for the same ones. For each common mistake, I’ve explained what the problem is and how to solve it using examples from my own experience…
Week by week it seems there’s another Instagram update to keep on top of. Did you guys notice the redesign of the user interface? When you tap the camera icon on your feed page to post – you’re presented with the Reels and Story areas before being able to post to the feed…
It’s no secret that Instagram has been killing off the organic reach for posts on the platform. The social media giant has been making it harder for user’s content to be seen – requiring paid ads or ‘boosts’ to get the reach content once had.
In order to get some of that reach back without having to pay Instagram, getting your audience to share content is becoming one of the most important strategies to strategically grow organically for free…