Content Marketing

Clubhouse for musicians. How to take advantage of the new go-to social media platform.

Unless you’ve been living under a rock, you would have noticed a brand new social media platform arrive on the scene in spectacular fashion. Clubhouse has completely taken the world of social media by storm! It’s exclusivity factor produces unexpected levels of FOMO from those that can’t yet access it, and countless celebrity endorsements mean …

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HOW TO KEEP MOMENTUM AFTER MUSIC RELEASE

Music Release: 4 Marketing Hacks to Keep Momentum After Launch

Whilst helping musicians release their music through coaching, consultancy and through the SMART Launch Club, I see one common problem that everyone faces… and that is the struggle to keep the momentum moving once a track has been released. So – you have made it to release day. You have worked so hard to get …

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How Musicians Can Create Viral Content for Instagram

It’s no secret that Instagram has been killing off the organic reach for posts on the platform. The social media giant has been making it harder for user’s content to be seen – requiring paid ads or ‘boosts’ to get the reach content once had.

In order to get some of that reach back without having to pay Instagram, getting your audience to share content is becoming one of the most important strategies to strategically grow organically for free…

Explode onto the Collaboration Scene: Cues from DJ Snake & More…

A few days ago, I looked out at the waves crashing on the beach, almost not daring to believe that my fantasy of living in Ibiza has become my reality. The million-dollar question: Now what?

Well, while my social media feed is giving you a curated glimpse of what I’m up to, I’m writing this to highlight one of the major goals I’ve tasked myself with: encouraging more collaboration within the music industry. And while you are seeing the glitz of the shows, you are missing out on the behind-the-scenes work that everyone within this biz, from artist to producer to promoter should be doing: collaborating.