Online Marketing


Music Release: 4 Marketing Hacks to Keep Momentum After Launch

Whilst helping musicians release their music through coaching, consultancy and through the SMART Launch Club, I see one common problem that everyone faces… and that is the struggle to keep the momentum moving once a track has been released. So – you have made it to release day. You have worked so hard to get …

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How Musicians Can Create Viral Content for Instagram

It’s no secret that Instagram has been killing off the organic reach for posts on the platform. The social media giant has been making it harder for user’s content to be seen – requiring paid ads or ‘boosts’ to get the reach content once had.

In order to get some of that reach back without having to pay Instagram, getting your audience to share content is becoming one of the most important strategies to strategically grow organically for free…

Using Instagram ‘Pods’ to Grow Your Engagement

Instagram started banning the use of bots and automated activity which was used to increase your followers by liking and commenting on other people’s images, following and unfollowing accounts, etc. Of course, the growth hacking communities found another solution that works and is kinda allowed — Instagram pods. The big dawgs will try and shut …

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Whoah! We’re moving to Ibiza

When people hear that I’m moving to Ibiza, the usual response is “How random!” But anyone who knows anything about me knows that there is nothing random about me or this next chapter of my life. By way of this move, I am executing the final stages of an ambitious goal that I’ve been chasing for years.