Lil Nas X has found a recipe to create internet-breaking songs and viral marketing that few other artists have. His song “Montero” debuted at number one and his current single, “Industry Baby,” at number two. Today when I am writing this, both of them remain in the top ten in the charts and Montero has …
We live in an age of Influencers – Social Media icons who have built large followings on their platforms. They got their name as a reference to the large influence they have over their fans, often called clout. Different influencers tap into that clout in different ways, but what we’ll focus on is their ability …
How To Partner With Influencers to Share Your Music! Read More »
What if I told you that there was another way to talk to your fans directly? That using messenger apps is actually the best way to build a fanbase or convert fans into super fans! Using direct marketing methods to promote your music is a crucial strategy for musicians. The easiest way to do this …
You’ve got a brand new music video ready and you can’t wait to share it. You’ve spent both money and time creating it. And now you want to showcase it to the world. But how? To get the PR ramped up, musicians find a publication to premiere the video for them. However, these days, that …
Considering that email marketing is one the most effective ways to reach your audience, it’s actually one of the most overlooked marketing strategies used by musicians right now. Creating and using an email list could be the key to your success. Think of it this way; use your social media to grow your brand and …
Email Marketing: The most overlooked strategy for musicians Read More »
Whilst helping musicians release their music through coaching, consultancy and through the SMART Launch Club, I see one common problem that everyone faces… and that is the struggle to keep the momentum moving once a track has been released. So – you have made it to release day. You have worked so hard to get …
Music Release: 4 Marketing Hacks to Keep Momentum After Launch Read More »
Your EPK should be slick, informative, optimised and interesting. I’ve got 6 simple hacks that will massively improve your EPK to get press.
I see a lot of people making the same mistakes when it comes to online marketing right now and this week’s post is to help make sure you guys don’t fall for the same ones. For each common mistake, I’ve explained what the problem is and how to solve it using examples from my own experience…
Starting any business on your own can seem quite a big mountain to climb, especially when you’re busy creating music and trying to learn the best techniques of marching alone.
To make this process easier for independent musicians, I’ve pulled together 10 of the best tools out there that’ll make your online marketing a lot easier…
It’s no secret that Instagram has been killing off the organic reach for posts on the platform. The social media giant has been making it harder for user’s content to be seen – requiring paid ads or ‘boosts’ to get the reach content once had.
In order to get some of that reach back without having to pay Instagram, getting your audience to share content is becoming one of the most important strategies to strategically grow organically for free…