Lil Nas X has found a recipe to create internet-breaking songs and viral marketing that few other artists have. His song “Montero” debuted at number one and his current single, “Industry Baby,” at number two. Today when I am writing this, both of them remain in the top ten in the charts and Montero has …
Are you having trouble connecting to your fans as a musician on social media? You might be looking for them in all the wrong places. Discord is your answer. If you’ve never heard of Discord or are just not 100% sure what it is, that’s OK. This innovative social space is where many of your …
Discord – The Top 10 Reasons it is a Music Marketing Dream Come True Read More »
The music industry took a major beating from the pandemic, and DJs found themselves taking some of the most significant blows, leading to the rise of the DJ livestream. In the world of music marketing, copyright issues have always been a challenge. But the mass departure from traditional marketing to an influx of online performances …
A DJ’s Guide to Navigating Copyright Issues in a DJ Livestream World Read More »
How to go viral on TikTok as a musician – Creating a TikTok trend is possible with good planning, some patience and whole lot of creativity. Our trend went viral on Tiktok, caught the attention of industry bigwigs and continues to get visibility for the artist. In my agency (SMART Music Agency) we often take …
With super impressive growth and a lot of learning in between, I’m now growing 300+ followers a day on TikTok – here’s how and why you should be doing the same. The past 30 days have been quite something. Some of you may have noticed that I started a TikTok account and have invested my …
My First 30 Days on TikTok: Grow From 0-3000 Followers in 30 Days. Read More »
What if I told you that there was another way to talk to your fans directly? That using messenger apps is actually the best way to build a fanbase or convert fans into super fans! Using direct marketing methods to promote your music is a crucial strategy for musicians. The easiest way to do this …
Ghost and bot accounts only make it look like you have a large following. Fake followers like these are not increasing your sales, your reach or your self-worth. Let’s take a look at how to remove them and make your Instagram more authentic. It happens all of the time. I meet musicians who are looking …
Whilst helping musicians release their music through coaching, consultancy and through the SMART Launch Club, I see one common problem that everyone faces… and that is the struggle to keep the momentum moving once a track has been released. So – you have made it to release day. You have worked so hard to get …
Music Release: 4 Marketing Hacks to Keep Momentum After Launch Read More »
With short video formats like TikTok, Reels and YouTube Shorts, all becoming the next big thing – your music video should be promoted using these… Click to read the best guidelines for promoting your next release.
To help you get the most from this platform and to make sure all of your posts are optimized for the best visibility and reach, I’ve come up with this handy guide so you can make sure whatever you post on Instagram looks as good as possible.