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Lil Nas X Viral Marketing Blog Post

Lil Nas X’s Viral Marketing Success

Lil Nas X has found a recipe to create internet-breaking songs and viral marketing that few other artists have. His song “Montero” debuted at number one and his current single, “Industry Baby,” at number two. Today when I am writing this, both of them remain in the top ten in the charts and Montero has …

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A DJ's guide to navigate copyright issues when livestreaming DJ sets

A DJ’s Guide to Navigating Copyright Issues in a Livestream World

The music industry took a major beating from the pandemic, and DJs found themselves taking some of the most significant blows. In the world of music marketing, copyright issues have always been a challenge. But the mass departure from traditional marketing to an influx of online performances spotlighted just how unprepared social media platforms were …

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How we got the attention of Universal Music, TikTok HQ & Worldstarhiphop with a TikTok trend

How We Got The Attention of Universal Music, TikTok HQ & WorldStarHipHop With A TikTok Trend

Creating a TikTok trend is possible with good planning, some patience and whole lot of creativity. Our trend didn’t go stratospheric but it caught the attention of industry bigwigs and continues to get visibility for the artist we worked with. In my agency (SMART Music Agency) we often take on artists who are signed to …

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My First 30 Days on TikTok: From 0 – 3000 Followers in 30 Days

With super impressive growth and a lot of learning in between, I’m now growing 300+ followers a day on TikTok – here’s how and why you should be doing the same. The past 30 days have been quite something. Some of you may have noticed that I started a TikTok account and have invested my …

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How to Use Messenger Apps to Market Your Music

What if I told you that there was another way to talk to your fans directly? That using messenger apps is actually the best way to build a fanbase or convert fans into super fans! Using direct marketing methods to promote your music is a crucial strategy for musicians. The easiest way to do this …

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HOW TO KEEP MOMENTUM AFTER MUSIC RELEASE

Music Release: 4 Marketing Hacks to Keep Momentum After Launch

Whilst helping musicians release their music through coaching, consultancy and through the SMART Launch Club, I see one common problem that everyone faces… and that is the struggle to keep the momentum moving once a track has been released. So – you have made it to release day. You have worked so hard to get …

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