Ghost and bot accounts only make it look like you have a large following. Fake followers like these are not increasing your sales, your reach or your self-worth. Let’s take a look at how to remove them and make your Instagram more authentic. It happens all of the time. I meet musicians who are looking …
With short video formats like TikTok, Reels and YouTube Shorts, all becoming the next big thing – your music video should be promoted using these… Click to read the best guidelines for promoting your next release.
To help you get the most from this platform and to make sure all of your posts are optimized for the best visibility and reach, I’ve come up with this handy guide so you can make sure whatever you post on Instagram looks as good as possible.
I feel like we have aged 10 years in just 9 months, this has opened up lots of opportunities but also presented a lot of obstacles.
With the closure of most live music venues, we have also seen the increase of online live streaming as artists look for new outlets for their live performances.
To put it mildly, 2020 has been an interesting year. I feel like we have aged 10 years in just 9 months, this has opened up lots of opportunities but also presented a lot of obstacles. With the closure of most live music venues, we have also seen the increase of online live streaming as …
5 Social Media Trends Every Musician Should Know in 2021 Read More »
This is probably one of the most common questions I get asked as a marketing professional. If you have been following any marketing expert over the last few years, they give a variety of different answers to this question, which isn’t very helpful. The reason for this is because it can depend a lot on …
I see a lot of people making the same mistakes when it comes to online marketing right now and this week’s post is to help make sure you guys don’t fall for the same ones. For each common mistake, I’ve explained what the problem is and how to solve it using examples from my own experience…
One of the most misunderstood concepts on Instagram is how to use the hashtags (properly). Many people know what they are but most people don’t understand how to use them.
Using hashtags is a great way to grow your following and get your content seen by people that aren’t on your follower list. It can be super effective if used in the correct way…
Starting any business on your own can seem quite a big mountain to climb, especially when you’re busy creating music and trying to learn the best techniques of marching alone.
To make this process easier for independent musicians, I’ve pulled together 10 of the best tools out there that’ll make your online marketing a lot easier…
Week by week it seems there’s another Instagram update to keep on top of. Did you guys notice the redesign of the user interface? When you tap the camera icon on your feed page to post – you’re presented with the Reels and Story areas before being able to post to the feed…
