Author name: Rebecca Smart Bakken

The Number 1 Strategy That Will Make or Break You: Collaboration

Collaboration is something we do in so many different areas – not just when making music.

Collaborating is number 1 key to success in business and music.

With appearances from Snoop Dogg, Wiz Khalifa, Busta Rhymes, and more as we take some inspiration from the hip hop community this week.

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5 Biggest Marketing Mistakes Musicians Are Making Right Now

I see a lot of people making the same mistakes when it comes to online marketing right now and this week’s post is to help make sure you guys don’t fall for the same ones. For each common mistake, I’ve explained what the problem is and how to solve it using examples from my own experience…

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How to Use Hashtags Properly As A Musician

One of the most misunderstood concepts on Instagram is how to use the hashtags (properly). Many people know what they are but most people don’t understand how to use them.

Using hashtags is a great way to grow your following and get your content seen by people that aren’t on your follower list. It can be super effective if used in the correct way…

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10 Online Marketing Tools You Need When Starting a Business as a Musician

Starting any business on your own can seem quite a big mountain to climb, especially when you’re busy creating music and trying to learn the best techniques of marching alone.

To make this process easier for independent musicians, I’ve pulled together 10 of the best tools out there that’ll make your online marketing a lot easier…

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How Musicians Can Create Viral Content for Instagram

It’s no secret that Instagram has been killing off the organic reach for posts on the platform. The social media giant has been making it harder for user’s content to be seen – requiring paid ads or ‘boosts’ to get the reach content once had.

In order to get some of that reach back without having to pay Instagram, getting your audience to share content is becoming one of the most important strategies to strategically grow organically for free…

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How to Reactivate Your Disabled Facebook Advertising Account

Facebook has been under a lot of fire over the last few years with privacy issues, political election drama and a stint in the Supreme Court. Due to this, they’ve had to make some pretty monumental changes to the advertising arm of their business.

I remember around 2007/2008 when ads first came out – it was super easy to create and run ads – successfully. This was largely due to the fact that not many people were using the service at that point. Not even the large companies were utilising it…

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1 Trick to Explode Your Instagram Growth

I’m going to give you the number one growth hack. Something that is going to tremendously increase your visibility and growth on Instagram.

It’s as simple as audience interactions which are also known as content engagement.

There are a few specific hacks you can do to increase interactions on your content but first let me break it down. Why do you want interactions?

Well, engagement/interactions on your posts are a way for the Instagram algorithm to evaluate your content. Is it worthy content that people want to see?

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