Collaboration is something we do in so many different areas – not just when making music.
Collaborating is number 1 key to success in business and music.
With appearances from Snoop Dogg, Wiz Khalifa, Busta Rhymes, and more as we take some inspiration from the hip hop community this week.
This is probably one of the most common questions I get asked as a marketing professional. If you have been following any marketing expert over the last few years, they give a variety of different answers to this question, which isn’t very helpful. The reason for this is because it can depend a lot on …
I see a lot of people making the same mistakes when it comes to online marketing right now and this week’s post is to help make sure you guys don’t fall for the same ones. For each common mistake, I’ve explained what the problem is and how to solve it using examples from my own experience…
One of the most misunderstood concepts on Instagram is how to use the hashtags (properly). Many people know what they are but most people don’t understand how to use them.
Using hashtags is a great way to grow your following and get your content seen by people that aren’t on your follower list. It can be super effective if used in the correct way…
All of the content platforms need a way to evaluate the content of its user’s post. Of course, that’s a lot of content getting uploaded every single second. So in order to tackle this, the fabled algorithms were created to handle the evaluation and positioning of content (to place posts in front of the right people)…
Starting any business on your own can seem quite a big mountain to climb, especially when you’re busy creating music and trying to learn the best techniques of marching alone.
To make this process easier for independent musicians, I’ve pulled together 10 of the best tools out there that’ll make your online marketing a lot easier…
Week by week it seems there’s another Instagram update to keep on top of. Did you guys notice the redesign of the user interface? When you tap the camera icon on your feed page to post – you’re presented with the Reels and Story areas before being able to post to the feed…
It’s no secret that Instagram has been killing off the organic reach for posts on the platform. The social media giant has been making it harder for user’s content to be seen – requiring paid ads or ‘boosts’ to get the reach content once had.
In order to get some of that reach back without having to pay Instagram, getting your audience to share content is becoming one of the most important strategies to strategically grow organically for free…
Facebook has been under a lot of fire over the last few years with privacy issues, political election drama and a stint in the Supreme Court. Due to this, they’ve had to make some pretty monumental changes to the advertising arm of their business.
I remember around 2007/2008 when ads first came out – it was super easy to create and run ads – successfully. This was largely due to the fact that not many people were using the service at that point. Not even the large companies were utilising it…
I’m going to give you the number one growth hack. Something that is going to tremendously increase your visibility and growth on Instagram.
It’s as simple as audience interactions which are also known as content engagement.
There are a few specific hacks you can do to increase interactions on your content but first let me break it down. Why do you want interactions?
Well, engagement/interactions on your posts are a way for the Instagram algorithm to evaluate your content. Is it worthy content that people want to see?