Lil Nas X has found a recipe to create internet-breaking songs and viral marketing that few other artists have. His song “Montero” debuted at number one and his current single, “Industry Baby,” at number two. Today when I am writing this, both of them remain in the top ten in the charts and Montero has …
Are you having trouble connecting to your fans as a musician on social media? You might be looking for them in all the wrong places. Discord is your answer. If you’ve never heard of Discord or are just not 100% sure what it is, that’s OK. This innovative social space is where many of your …
Discord – The Top 10 Reasons it is a Music Marketing Dream Come True Read More »
The American electronic dance music trio Major Lazer, includes music producer Diplo, and DJs Walshy Fire and Jillionaire. Their music spans a number of genres, mixing reggae with dancehall, house, soca, reggaeton and moombahton…
Gaming has been powered by music since back in the days of Pac Man gobbling up the pellets – to be met by ghosts whose presence would dramatically change the music creating a sense of panic to the gamer. Fast-forward almost 40 years and…
A few days ago, I looked out at the waves crashing on the beach, almost not daring to believe that my fantasy of living in Ibiza has become my reality. The million-dollar question: Now what?
Well, while my social media feed is giving you a curated glimpse of what I’m up to, I’m writing this to highlight one of the major goals I’ve tasked myself with: encouraging more collaboration within the music industry. And while you are seeing the glitz of the shows, you are missing out on the behind-the-scenes work that everyone within this biz, from artist to producer to promoter should be doing: collaborating.
When people hear that I’m moving to Ibiza, the usual response is “How random!” But anyone who knows anything about me knows that there is nothing random about me or this next chapter of my life. By way of this move, I am executing the final stages of an ambitious goal that I’ve been chasing for years.
Are you able to remember the first time you realized you wanted to be a musician? Perhaps you were a young buck, bopping around in the back seat of your mom’s minivan saturated with the smell of teen spirit when Nirvana came on the radio. The hairs on your arms began to stand up as Kurt’s words, which seemed to be speaking directly to you, spewed out of the speakers atop a wall of high-gain guitars. You fell in love with the ruckus that sympathized with your teen angst, and at that moment you realized you too wanted to create music that others could relate to. Music they could feel empowered by. Or maybe your story is nothing like this, but surely you have a story. Certainly, there’s a reason behind your pursuit of music, but do you truly know why? Or maybe you’re just wondering why the hell it matters. I’ll tell ya.
It’s just after 11pm on a lazy Wednesday night. You worked late; perhaps you even just got back from a long evening of studying after dinner. So, you do the natural thing and log-on to play some COD… (it’s Call of Duty… nube!) You’re feeling a bit rambunctious so you swing the old headset on and start sniping fools left and right. Headshot here, headshot there… you know, the usual. You’ve noticed a pretty dope soundtrack playing in the background. It’s a little electronic blended with a touch of hip-hop, and it seems as those breakdowns line up perfectly for your big kills. You’re in the zone and the hours fly by thanks to this killer playlist and, well, your killer kills.
For most musical performers and their fans, alike, May 26th was your average day in the industry. There may have been a few singles drop, some shows to attend, and some autographs to sign/receive, but for the most part, it was just another day. Then the clock struck midnight.
In a world where Compton and Long Beach can live harmoniously, artists from around the globe can combine beats and lyrics without setting foot on the same soil, and businesses are working with big names to gain social media clout, the age of collaboration is upon us. Raise your hands if you’re here for it right now? After all, it ain’t nothin’ but a G thang, baby!