Leveraging the gaming world to score new fans
It’s just after 11pm on a lazy Wednesday night. You worked late; perhaps you even just got back from a long evening of studying after dinner. So, you do the natural thing and log-on to play some COD… (it’s Call of Duty… nube!) You’re feeling a bit rambunctious so you swing the old headset on and start sniping fools left and right. Headshot here, headshot there… you know, the usual. You’ve noticed a pretty dope soundtrack playing in the background. It’s a little electronic blended with a touch of hip-hop, and it seems as those breakdowns line up perfectly for your big kills. You’re in the zone and the hours fly by thanks to this killer playlist and, well, your killer kills.