The Art of Marketing
With approximately 3,810,000 social media users around the world, representing 49% of the entire world population, it makes sense to be present on the various platforms out there. There are just 6 main social media platforms scooping up over a billion of those total users and four out of those six are owned by Facebook.
In today’s post I’m covering 8 of the best social medias that musicians should be using in 2020…
The other day I was speaking with a friend who has just started playing around with Instagram to grow their brand. I love when newbies share their experiences with me.
But, something she said caught my attention hard and made me think… My friend is a poet and likes to play with words – she felt inspired the day we spoke – she decided to share a poem she’d written for her audience with me.
She would normally share pictures of herself, her life, sometimes mundane things. This time she wanted to share something deeper and more relevant to her life experience. And what happened..?
The new musicians on the scene are open to expanding their reach in ways never thought possible before. From tipping schemes to membership clubs and now the much talked about OnlyFans.
Yes, the OnlyFans that is largely a site saturated with sex workers and porn stars selling exclusive content for a monthly fee. However, times are changing and the platform is seeing a new type of content creator signing up… Musicians.
Since the pandemic came into full effect so many musicians and artists hit social media hard. Giving away tons of valuable content for free in the hopes of keeping their fans entertained and their name out there on the virtual circuit.
Getting on playlists has become the modern version of getting on the radio. It’s a super effective way to get your music in front of a large global audience.
You can achieve this by getting your music used by content creators on social media with large following too, of course. But the genius thing about Spotify is that you have your profile on the platform which makes it easy for anybody who’s discovered you to find a lot more – directly.
This way you get your streaming numbers increased – which is one of your revenue streams – so it’s a win-win situation.